How a Mobile-Friendly Website can Help Small Businesses Grow

by | Jun 9, 2024

How a Mobile-Friendly Website can Help Small Businesses Grow –

As a small-business owner, you know the importance of having a strong web presence. You take time to ensure that the information on your website is accurate, relevant, and inviting. However, there is a consideration that many people overlook—one that may inadvertently be costing you increased customer engagement.

These days, it’s not just about having a website; it’s about having a website that is accessible and user-friendly across all devices, especially mobile. As mobile internet usage continues to surge, ensuring that a small business website is mobile-viewing friendly has become more important than ever.

 

An Accurate Portrait

How would you describe the potential clients of your business? What are their habits, preferences, and typical ways of finding information? In answering these questions, it’s important to have an accurate picture—one that is not built on outdated assumptions or that merely reflects your personal preferences and experience.

If you envision potential clients sitting down at a clunky desktop computer to begin a search-journey that will eventually lead to your digital doorway, you may be surprised to know that the number of people using mobile devices to access the internet has long surpassed those using desktops.

According to a study by Statista, as of 2023, mobile devices generated approximately 58.7% of global website traffic–and that doesn’t even include tablets. And this trend shows no signs of slowing down.

For small businesses, embracing the realization that a significant portion of potential customers will likely visit their websites from smartphones or tablets can be a game-changer. A mobile-friendly website ensures that these users have a seamless online experience, reducing the risk of losing them to competitors with better mobile interfaces. Want to increase website traffic? Investing in your customers’ mobile experience may be the key.

 

First Impressions Matter

Why Your Small Business Needs a Mobile-Friendly Website

Is this the first impression you want to make?

A professional, mobile-friendly website enhances a business’s credibility. In a world where first impressions matter, a well-designed mobile site signals that a business is modern, trustworthy, and customer-oriented. Conversely, a site that looks outdated or is difficult to use on mobile can deter potential customers and harm the business’s reputation. Investing in a mobile-friendly design shows customers that the business values their experience and is agile enough to navigate current trends and technologies.

A website that is easy to use makes for a better experience for your visitors. A mobile-friendly site adjusts to fit smaller screens, loads quickly, and has buttons and links that are easy to click. When customers can easily find what they’re looking for without having to zoom in or scroll sideways, they’re more likely to stay longer and engage with your content. This can lead to more sales and happy customers.

 

Stand Out from the Competition

In a crowded market, any advantage can make a difference. Chances are that potential customers are visiting several different sites as they weigh the criteria that help them decide whom to trust with their hard-earned cash.  If you were to pull up side-by-side your website and that of your chief competitor, what would you see?  Does one outpace the other in terms of clarity, relevance, and ease of use?

The differences that you notice between your site and your competitor’s site are certainly not lost on your customers—and may very well be the difference between a made sale and a missed opportunity.  Resolve to win the comparison: you can stand out from the competition by offering a stand-out online experience.

An additional advantage of making your site mobile-friendly is you are helping pave the way for seamless social-media connections.  When people find your business through platforms like Facebook, Instagram, or Twitter, they’ll likely visit your website from their phones too. Showing you have these customers’ needs in mind will lead to more conversions and stronger customer relationships.

 

Making a small business website mobile-viewing friendly is not just an option; these days, it’s a necessity. The increasing reliance on mobile devices for internet access, coupled with the benefits of enhanced user experience, improved SEO, competitive advantage, brand credibility, social media integration, and local search facilitation, underscores the importance of mobile optimization. By prioritizing mobile-friendliness, you can help ensure that your small business is ready to meet your customers’ needs, stay competitive in the digital landscape, and ultimately drive growth and success.

Thanks for checking out this article on the importance of having a mobile-friendly website!

 

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Mark Pedrin

Mark Pedrin

Author

Mark is an editor, web designer, and language instructor who loves helping individuals and organizations maximize their potential. He lives near Seattle, Washington with his wife, daughter, and one Extremely Dangerous Cat.

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